A soap poster says: "I am Nena. I wash clothes by hand and cook rice for my family, just like you. That is why I trust Malinis Soap." Which technique does the poster use?

A canteen sign says: "Almost every pupil in this school already buys our lunch. Do not be the last one to try it." Which technique does the sign use?

A shampoo advertisement says: "Singer Lira Cruz uses Bulaklak Shampoo every day. She says it keeps her hair strong." Which technique does the advertisement use?

Aling Rosa's bakery ad says: "I bake before sunrise, like any mother in this barangay. Buy my bread." What makes this a plain-folks appeal?

A fisherman is invited to a school program. He explains how he mends his nets and reads the weather. He is not selling anything. Is his talk a plain-folks appeal?

Line 1: "I plant rice like you do, so trust my seeds." Line 2: "Thousands of farmers already buy these seeds." Which line uses plain folks, and why?

Message A: "Doctor Reyes says Sipag Vitamins helped her patients." Message B: "I am a tricycle driver like you, and I take Sipag Vitamins." Which message is a testimonial?

A poster shows a market vendor saying, "This water filter is good because I am just like you." Why is her reason weak?

A school-supply ad says: "I am a parent too, and I buy Sigla notebooks for my own children." What evidence does the ad fail to give?

A fertilizer advertisement says: "I am a farmer like you, so trust this fertilizer." The advertisement offers no fact about how well the fertilizer works.

A radio ad says: "Nine of ten families in this town already use Tanglaw Lamps." This line asks listeners to trust the lamp because the speaker lives an ordinary life like theirs.

A poster shows a barefoot boy on a farm road. The only words are: "Keep our roads clean." Does the poster use a plain-folks appeal?

A pupil running for club president says: "I walk to school every day, just like you. Choose me." Why does she mention walking to school?

A poster says: "Most families in our village already join the clean-up drive." Which change would turn the line into a plain-folks appeal?

A shoe advertisement says: "Coach Ramon owns part of this shoe company. He says these shoes are the best for players." Why might Coach Ramon's testimonial be less trustworthy?

A rice seller's radio ad says: "I plant it, I harvest it, and I eat the same rice you eat." What does this wording make the listener feel?

A juice ad says: "Movie star Ana Bautista says this juice is the best in the country." Why might her testimonial be weak?

A health worker tells her neighbors: "I live on this street and I boil my own drinking water. Please boil yours too." Is her message fair?

In a seed advertisement, a company owner wears old work clothes and speaks like a villager, though he has never farmed. What is the problem with his appeal?

A milk ad shows a mother in a simple kitchen saying, "I serve this milk to my own children." Why did the advertiser choose an ordinary mother instead of a doctor?