A notebook advertisement says: "Bright Star Notebooks: pure excellence on every page. Choose greatness today!" Which propaganda technique does the advertisement use?

A canteen poster has two lines: "We serve pure goodness in every meal." and "We served 200 hot lunches each day last term." What makes the second line stronger than the first?

A leaflet says: "Bloom Shampoo brings amazing beauty, and it is sold in 12 stores in our town." Which part of the line can a shopper actually check?

A campaign poster says: "Vote Marisol for class president. A brighter future for every learner!" What should a voter ask before believing the poster?

A school fair banner says: "A celebration of hope, pride, and true school spirit!" Why is this banner a glittering generality?

A club poster reads: "We build a wonderful tomorrow. We are pure dedication. We met 30 times last year. We shine with true spirit." Which line gives a fact a reader could check?

At a school debate, a speaker says: "The other team's clean-up plan is lazy and foolish." Which propaganda technique is this?

A snack poster shows the school's beloved mascot and a shiny sports trophy beside the snack bag. Nothing is said about the snack. Which technique does the poster use?

A drink slogan says: "Total freshness in every bottle." Which question would best test this slogan?

The words "true quality" in an advertisement cannot be measured or checked by a buyer.

Every advertisement that uses positive words is using a glittering generality.

A poster says: "Join the Green Club and be part of something wonderful!" Which added sentence would give a reader real evidence?

A snack wrapper says: "Made with pure goodness and real care." What does the wrapper actually tell a buyer about the snack?

A community speaker says: "Our new reading center means a beautiful tomorrow for our children." What is missing from this promise?

A rival team's fan chants: "The other team's coach is a coward and a fool!" How does the chant work on the crowd?

A poster shows the town's respected mayor holding a box of School Time Cereal and saying, "This is the cereal I eat every morning." Which propaganda technique is this?

Why are glittering generalities weak as evidence?

A poster says: "Our library added 40 new titles this month. Come and enjoy them!" Is this poster a glittering generality?

A candidate ends her speech with: "Together, we will build greatness!" The crowd cheers loudly. What has the crowd gained from the ending?

A pupil wants to check the slogan "Star Pens write with pure perfection." Why can she not check it?