A poster says: 'Join the Green Club.' Behind the words is a large picture of the Maligaya Elementary School seal. The club is not part of the school. Which technique does the poster use?

An ad for Sunrise Milk shows a folded white doctor's coat on a table. No doctor speaks, and no study is named. What feeling is the coat meant to carry over to the milk?

One poster shows the town's fiesta banner behind Sipag Shoes. Another poster quotes a runner: 'I train in Sipag Shoes.' Which poster uses transfer, and why?

The wrapper of Bayanihan Bread shows a graduation cap. Nothing on the wrapper talks about schoolwork or tests. What does the wrapper want buyers to believe without proof?

A store poster shows a huge picture of a quiet mountain behind a bottle of Bukid Water. The only words are 'Bukid Water. Pure.' Which technique does the poster use?

A club poster shows a gold medal, a smiling pupil, and the words 'We shine.' The club has never joined a contest. Which part of the poster is the borrowed symbol?

A poster prints a medal beside a bag of Crunchy Snack. The medal proves that the snack is healthy.

A shampoo poster prints a large picture of the town hall beside the bottle. The town has never tested the shampoo. The picture shows that the town approves the shampoo.

A flyer for Star Tutorial Center prints a large graduation cap and the line 'Your future starts here.' It reports no scores and no results. Why is this appeal weak?

At a school fair, a teacher says, 'I have used Malinis Soap for ten years, and my hands are still soft.' No symbol or picture is shown. Which technique is this?

A poster for the Reading Club shows a lighted torch above the words 'Light the way.' The club has never shared any reading results. What does the torch add to the message?

A canteen poster shows a family laughing together at dinner beside the new menu. It gives no facts about the food. What is the poster trying to do?

Masaya Juice prints a school seal on every box. A pupil asks what would really show that the juice is good for learners. Which evidence would help her?

A poster prints a soaring eagle above 'Tanglaw Tutorials' and the words 'Pure success!' It reports no results. What is the eagle doing that the words are not?

At an assembly, a visitor stands in front of a huge school seal while selling notebooks. The school has never checked his notebooks. What does standing there do for him?

Two posters sell the same lamp. Poster A shows a medal and says 'A winner's lamp.' Poster B says the lamp burned for 500 hours in a school test. Which poster gives real evidence?

A club flyer prints a large lighthouse above the words 'Join Bagwis Club.' The flyer never says what the club does. What is the flyer counting on?

At a meeting, a woman running for the parents' club says, 'I am just an ordinary parent like you, so I understand our problems.' Which technique does she use?

A leaflet for Pag-asa Learning Center shows a doctor's coat and the words 'Healthy minds.' Nothing else is printed. What does the leaflet leave out?

A radio spot for Tahanan Rice plays a gentle lullaby while a mother sets the table. The spot gives no facts about the rice. Which technique does the spot use?