A shampoo poster from Lunas Care shows its bottle beside a smiling doctor in a white coat. No test or study is named. Which technique does the poster use?

A juice carton says: "Made with real mangoes." The drink is five percent mango juice and twenty percent added sugar. Which technique does the label use?

A tarpaulin for Sigla Gym reads: "Half of our barangay already trains here. Do not be the last one in." Which technique does the tarpaulin use?

A notebook brand prints one slogan and nothing else: "Excellence. Progress. A brighter tomorrow." No paper, price or size is described. Which technique does the slogan use?

A flyer for candidate Rivera prints a rival's drainage plan beside a photograph of a flooded, garbage-filled street the plan never caused. Which best describes the flyer?

A bakery advertisement announces: "Our bread has zero cholesterol!" Plain bread of this kind never contains cholesterol at all. Which technique does the advertisement use?

A water refilling station hangs a huge picture of a mountain spring behind its plastic tanks. What is the spring meant to lend to the message?

A barangay health notice reads: "Three dengue cases were confirmed here last week by the health center. Empty all standing water today." Which best describes the notice?

An energy bar poster shows the bar held by an athlete wearing a national team uniform. The team never tested the bar, and no figures appear. Which technique does the poster use?

A soap advertisement states: "Nine out of ten testers preferred our soap." The company tested exactly ten people, and all ten were its own employees. Which technique does it use?

A noodle advertisement says: "The noodle three of every four families buy. Join them at dinner tonight." Which technique does the advertisement use?

A youth group's tarpaulin carries four words and no plan: "Freedom. Honor. Unity. Tomorrow." Which technique does the tarpaulin use?

A milk carton is printed beside a drawing of a national flag and a marching band. The company has no link to either. Which technique does the carton use?

A phone advertisement claims: "Battery lasts forty-eight hours." The test kept the screen switched off the whole time. Which technique does the claim use?

A tutoring center photographs its tutors standing in front of an old university gate. The center has no connection to that university. What does the gate lend to the message?

A bicycle shop posts: "Two of our brake cables snapped during this month's tests. Bring model B back for a free replacement." Which best describes the post?

A canned goods advertisement shows a firefighter in full gear giving a thumbs up beside the cans. No firefighter helped make or test them. Which technique does it use?

A resort advertises: "Only five minutes from the beach." That timing holds for a car on an empty highway; guests without cars walk for an hour. Which best describes the advertisement?

A school club poster reads: "Everyone in Grade 8 is already signing up. Do not be the one left out." Which technique does the poster use?

A shoe brand prints one line across its window: "Pure quality. Real value. True style." Which technique does the line use?

A sports drink poster places its bottle on a winners' podium framed by a laurel wreath. No competition or athlete is connected to the drink. Which technique does it use?

A grocery sign announces: "Prices cut on three hundred items!" That same week the store raised prices on nine hundred other items. Which technique does the sign use?

A construction firm's tarpaulin shows a hard hat resting on a national flag. What is the flag meant to lend to the firm's message?

A pharmacy posts beside a cough syrup: "This syrup may cause drowsiness. Do not drive within four hours of taking it." Which best describes the post?

An advertisement for a cleaning liquid shows a rival's bottle standing beside a pile of rotting garbage the rival product never touched. Which technique does the advertisement use?

A juice bottle carries a bright band reading: "Now thirty percent bigger!" The bottle did grow, and its price rose by fifty percent. Which technique does the band use?

A ride-hailing app posts: "Ten thousand riders in our city switched to us last month. Switch with them." Which best describes the post?

A bank's billboard reads: "Dream. Grow. Believe. Your future starts here." No interest rate, fee or service appears. Which technique does the billboard use?

A vitamin advertisement frames its bottle inside a drawing of a stethoscope. No doctor tested or recommended the vitamins. Which technique does the advertisement use?

A contractor's report to residents states: "The road project finished on schedule." It does not mention that the budget doubled during construction. Which technique does the report use?

A half-truth uses statements that are true, but chosen so that the reader reaches a wrong conclusion.

A teacher writes to the school paper: "I have taught in this room for six years. In that time the leaking roof has ruined forty library books." Which best describes the letter?

A coffee shop hangs a large portrait of a national hero above its counter and calls its blend "the hero's own choice," though the hero died long before the shop opened. Which technique is this?

A car advertisement calls the model "the safest car in its class." Only two cars belong to that class. Which technique does the advertisement use?

A karaoke bar's poster reads: "The whole street sings with us every Friday. Come and join the crowd." Which technique does the poster use?

A detergent wrapper says only: "Freshness you deserve. Care you can feel." Which technique does the wrapper use?

A milk tea shop's poster shows its cup beside a graduation cap and toga, though no school is involved. What impression does this build?

A snack label states "Fat free," and testing confirms it. The snack is almost pure sugar. Why does this true statement still mislead shoppers?

A half-truth can be exposed by proving that its statements are false.

A water district posts: "Monday's tests found bacteria in Zone 3. Boil drinking water there until Friday." Which best describes the post?