A school paper poster says: 'Do not read The Daily Leaf. Only lazy dreamers read it.' Which technique does the poster use?

A club poster says: 'Join Green Circle. We stand for hope, courage, and a brighter tomorrow.' It never says what the club does. Which technique is this?

An ad for Sipag Juice shows the bottle beside a white doctor's coat and a stethoscope. No doctor speaks and no test is named. Which technique is this?

In an ad, a star player from the made-up Silid League says: 'I drink Sipag Juice every morning. That is why I play well.' Which technique is this?

A pupil running for class president says: 'I ride the same jeep as you. I eat at the same canteen. I am an ordinary Grade 6 pupil.' Which technique is this?

A poster says: 'Nine out of ten pupils have signed up for the Fun Run. Do not be the one left out. Sign up today!' Which technique is this?

A sign at the school pool says: 'Swim alone and you may never come home. Only Guard Plus goggles can keep you safe.' No count of accidents is given. What best describes this message?

An ad says: 'Germs cover your hands right now. Without Guard Soap, your family may be sick by tonight.' No test is shown. Which technique is this?

A canteen poster says: 'Our new juice has 30% less sugar!' It does not say the drink still holds more sugar than every other drink sold there. Which technique is this?

A brochure for Bright Path Notebooks lists ten good points and prints nothing about the pages tearing after a month. Which technique is this?

Canteen ice cream sales rose in June. Absences also rose in June. A poster claims ice cream makes pupils sick. Which technique is this?

Three pupils in one class liked the new library timetable. The school paper writes: 'All pupils in the school love the new timetable.' Which technique is this?

An ad shows Clip Pens on a shelf beside a photo of a tall mountain and a soaring eagle. Nobody in the ad speaks. Why is this transfer and not a testimonial?

A canteen owner says: 'I cook the same rice my own children eat. My kitchen is small, just like yours.' Why is this plain folks rather than bandwagon?

An ad says: 'If your child skips Brain Camp this April, he may never catch up in high school.' The camp shows no results from past campers. Which technique is this?

A poster says: 'Our school bus arrived on time on 40 days!' The bus ran on 100 days and was late on 60. Which technique is this?

A report on the school fair lists the fun games and the food that sold out. It never mentions the long lines or the show that was canceled. Which technique is this?

The school tested a new water station for three months. Reports of stomach pain fell from 20 to 2, and nothing else changed. The report says the station helped. What best describes the report?

A shop sign says: 'Our oldest customer is 92 years old and she drinks Silid Tea every day. Drink it and you will live long too.' Which technique is this?

An election flyer says: 'The pupils helping my opponent are noisy show-offs.' It gives no example of anything they did. Which technique is this?

A poster says: 'Vote Nena for a proud, united, excellent school.' What is the main weakness of this message?

A poster for the clean-up drive prints the club slogan over a photo of the shining trophy the school won in track. Which technique is this?

In an ad, a famous chef says a math app helped her son learn. Which technique does the ad use, and why is the proof weak?

A poster says: 'Half the school already joined Star Club. Join now!' Why is this appeal weak?

A poster says: 'Homes without a fire ladder lose everything. Buy a Safe Ladder today, or wonder what you will lose.' Which technique is this?

A school notice says: 'Repairs will bring a small change to the schedule.' The change is that classes will start one full hour earlier for the whole year. Which technique is this?

A brochure for Camp Silid prints eight happy letters from campers and no complaints, though many were sent. Why is this card stacking rather than a half-truth?

A canteen poster says: 'Our rice meal costs 25 pesos. The city price list shows 35 pesos for the same meal. Both lists are posted at the door.' What best describes it?

A notice says: 'Our club kept 60 of our 80 seedlings alive last year. Anyone may read our count in the hall.' Why is this a fair message?

A pupil used a new pencil once and it broke. She writes in the school paper: 'These pencils always break.' Which technique is this?

A report on a new bike lane lists five benefits and no costs at all. What does a reader most need before deciding?

At a school meeting, a water engineer explains her own test results and shows the numbers to parents. Is this the testimonial technique?

A flyer calls a rival club 'the noisy losers of Grade 6.' Why does name calling work on readers?

A juice ad says: 'Pure. Natural. Full of goodness.' The ad never names one ingredient. Which technique is this?

A health notice says: 'Cases of dengue rose here last week. Please clear standing water at home this weekend.' Why is this not a fear appeal?

In an ad, a store owner wears a plain shirt and says he sweeps his own floor every night. What does he want shoppers to feel?

A poster says: 'Our club raised more money than last year!' Last year the club raised 500 pesos and this year it raised 501. Which technique is this?

An ad says: 'Everybody in Grade 6 wears Clip Shoes. Do you want to be the last one?' The ad names no reason the shoes are good. Which technique is this?

A poster says: 'More families than ever now use Silid Water. Do not be the last family on your street.' Which technique is this?

An ad says: 'Ordinary teachers like me choose Chalk Plus.' This ad uses the bandwagon technique.