A tarpaulin for Riverbend Water reads: "The other suppliers are lazy cheats." It gives no price, no test result and no delivery record. Which technique does the tarpaulin use?

A flyer for Sunbright Lamps says: "Tested safe by an outside lab. One-year warranty. Made in Cebu." All three are true. It leaves out that the bulb dims after 400 hours. Which technique is used?

A radio spot for Malaya Soap says one line twelve times in thirty seconds: "Malaya is best." No ingredient, price or test result is mentioned. Which technique does the spot use?

A poster for Crestline Phones reads: "You deserve fairness. It is only right that you switch today." No unfair treatment, rule or comparison is named. Which technique does the poster use?

A barangay notice states: "Three dengue cases were confirmed on Mabini Street last week. Empty all standing water once a week." It names the count, the street and the action. Which technique does it use?

The Bright Path Club paints the same four words on forty posts along one street. No plan, cost or member is named anywhere. What impression is this repetition built to create?

Golden Spoon Canteen posts a sign: "The canteen across the road is run by greedy liars." The sign lists no meal, no price and no health rating. Which technique does the sign use?

A Harvest Fresh Juice label says: "No added sugar. Best Booth winner at the town fair." Both are true. The label omits the 30 grams of natural sugar in each glass. Which technique is used?

Every page of a school magazine carries one line and nothing else: "Choose Vista Shoes." No size, price, material or repair term appears in the magazine. Which technique does this use?

A drivers' group posts: "Terminal fees rose while our route rates stayed frozen for six years. We ask for the review the other routes were given." Is the appeal to fairness genuine or borrowed?

A library notice reads: "Books are due seven days after borrowing. A fee of PHP 5 applies for each late day." It states the rule and the amount. Which technique does the notice use?

A bakery flyer calls the shop next door "a nest of cheats" and prints no prices of its own. What impression is the label built to create?

Seaview Lodge pins its forty five-star reviews to the lobby board. All were written by real guests. The eighty one-star reviews stay in a drawer. Which technique does the board use?

A campus club chants one sentence at every break: "Join Kalikasan Club." Members name no activity, no meeting time and no goal when asked. Which technique does the club use?

A post about the new bell schedule reads: "Only cowards and fools would defend this timetable." No class time, break or bus link is mentioned. Which technique does the post use?

A poster for Star Ridge Gym reads: "It is only right that you get strong. Justice means joining today." No unfair treatment and no member rate appear. Which technique does the poster use?

A nurse tells a class: "I treated kitchen burns for eleven years. Hot oil burns deepest, so turn every pan handle inward." Which technique does the nurse use?

A juice advertisement prints three true awards and leaves the sugar amount off the label. What impression is this selection built to create?

A tarpaulin for Alon Bus Lines reads: "Ride with us. The other line is run by thieves." No fare, schedule or safety record appears on it. Which technique does the tarpaulin use?

A phone box prints one line: "Battery lasts 30 hours on standby." The figure is accurate. The four-hour video figure is left off the box. Which technique does the box use?

A store paints "Cheapest here" on its wall, door, roof, fence and every shelf edge. No price is written anywhere in the store. Which technique does the store use?

A student council notice: "Grade 9 rooms received fans in June. Our rooms were promised fans in the same batch and still have none. We ask for the same delivery." Is the appeal to fairness genuine?

A canteen sign reads: "Peanut oil is used in every fried dish. Tell the counter staff if you have a peanut allergy." Which technique does the sign use?

A market flyer reads: "Small growers pay the same stall fee as big traders for half the space. We ask that the fee match the space." What impression is this appeal built to create?

A comment on a shop page reads only: "The owner is a snake." No order number, receipt or delivery date is mentioned. Which technique does the comment use?

A school brochure states: "Our team won the district meet in 2022 and 2023." Both results are true. It omits that the team finished last in 2024 and 2025. Which technique does the brochure use?

A jingle for Bituin Crackers plays the same six words after every song for two hours. Nothing is said about taste, price or size. Which technique does the jingle use?

A poster at Ligaya Mall reads: "Justice for shoppers. Fair prices are your right." The poster names no price, no rival and no rule that treats shoppers unequally. Which technique does it use?

A school notice reads: "Classes are suspended when rainfall passes 30 millimeters in one hour. Check the barangay board by 5:30 a.m." Which technique does the notice use?

A gym poster repeats "You deserve fairness" in large letters but names no rule, no rival and no unequal treatment. What impression is the wording built to create?

A poster for Tanglaw Tutorials reads: "Other tutors are frauds who waste your money." It lists no rate, no schedule and no result of its own. Which technique does the poster use?

A resort page shows nine photos of its clean north beach. All were taken this year. The south beach, where the rooms stand, appears in no photo. Which technique does the page use?

A tricycle group tapes the same three-word sticker to every seat, window and mudguard: "Fastest in town." No route time is given. Which technique does the group use?

Part-time teachers write: "Full-time staff received the December allowance. Our contracts promise the same allowance and we have not received it." Is the appeal to fairness genuine or borrowed?

A hardware store sign reads: "Every helmet sold here carries a test certificate number, printed on the box, that you can check." Which technique does the sign use?

A canteen poster reads: "Meals cooked fresh daily for PHP 35." Both statements are true. The poster does not say the PHP 35 meal is plain rice. Which technique does the poster use?

A delivery app shows the line "Order with Sulong" after every tap for a whole session. No fee, delivery time or rider rating ever appears. Which technique does the app use?

A shop poster reads: "Fairness means buying from us today. You have a right to the best." It names no rule, no rival and no unequal treatment. Is the appeal to fairness genuine or borrowed?

A store's only reason to buy is one slogan printed nine times across a single wall. Nothing else is offered. This message uses ad nauseam.

A message that asks for fair treatment is always propaganda.