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by BlastRoom
Who a business is actually selling to, and the four ways markets get cut up.
#us_hs_intro_business
25 questions
One question set, multiple game modes. Tap any game to see it in action. Not sure which to pick?
Answer to place stones and capture territory.
Outrun the snow together.
Earn blasts, then hunt the other team.
Answer to earn energy, then climb.
The class blasts through walls together.
Bid on mystery lots. Most money wins.
Sell tours. Nice, standard, or a total scam.
Answer, restock, and serve the rush.
More correct answers pulls the rope your way.
Answer, then shoot down the alien wave.
Answer, then tap to leap the frozen ridge.
A streaming service groups subscribers by whether they mostly watch on phones, tablets, or televisions. What segmentation base is it using?
A cereal brand aims ads at parents of children under age 12. What segmentation base is it using?
A coffee chain tests extra-large iced drinks first in cities with long, hot summers. What segmentation base is it using?
An outdoor retailer targets shoppers who value sustainability, adventure, and simple living. What segmentation base is it using?
An airline groups customers by how many flights they took last year. What segmentation base is it using?
A clothing store sends different promotions to teens, adults, and seniors. What segmentation base is it using?
A delivery app changes coupon offers by ZIP code before buying local ads. What segmentation base is it using?
A tutoring app offers timed practice tests and college application tips for students in their third year of high school. Its total market is anyone who might buy study help. What group is its target market?
Nike sells many kinds of athletic shoes. A new running shoe has deep, sharp treads for grip on steep, uneven ground. What group is the target market for this shoe?
A music app offers a discounted plan that requires a valid high school or college email address to sign up. What group is its target market?
A bakery makes cupcakes with rice flour instead of wheat flour and buys ads on websites for people with celiac disease. What group is its target market?
A car company's minivan ads show sliding doors, three rows of seats, and built-in anchors for child car seats. What group is its target market?
Use the bar graph. A sneaker brand wants the age group with the highest average monthly spending. What target market should it choose?
Use the bar graph. A backpack maker wants the largest shopper group. What group should it target?
Use the table. FreshBox wants the segment with the most households in its meal-kit survey. What segment should it target?
Use the table. A streaming service wants the segment with the highest paid conversion rate after a trial. What group should it target?
Use the bar graph. A hobby store wants the group with the highest online ad click rate. What segment should it target?
Use the table. A cafe wants the customer group that buys coffee most often each week. What segment should it target?
Use the bar graph. A winter-coat brand wants to start in the region with the highest sales. What region should it target first?
Use the table. A phone app company wants parents with the strongest interest in parental controls. What group should it target?
A skateboard brand describes its segment as people who like cool stuff. Why is that segment weak for marketing?
A gym targets adults within 5 miles who searched online for beginner yoga last month. What makes this segment useful?
A company selling $180 trail shoes defines its market as everyone in America. What is the main segmentation problem?
A snack brand targets students at Lincoln High who buy chips from vending machines at least twice a week. Why is this segment usable?
A game store plans online ads to reach teens who like strategy games but have no internet access. What makes this segment unusable for that campaign?
Crack the passcode before the zombies get in.
Answer, then swat bugs for bonus points.
Race through questions at your own speed.
Same question on every screen. Fastest wins.
Pick a tile, answer, hit bonuses and steals.
Brands, Logos and Slogans
25 questions
