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by BlastRoom
The four ways a business gets the word out, what each costs, and which one it cannot control.
#us_hs_intro_business
25 questions
One question set, multiple game modes. Tap any game to see it in action. Not sure which to pick?
Answer to place stones and capture territory.
Outrun the snow together.
Earn blasts, then hunt the other team.
Answer to earn energy, then climb.
The class blasts through walls together.
Bid on mystery lots. Most money wins.
Sell tours. Nice, standard, or a total scam.
Answer, restock, and serve the rush.
More correct answers pulls the rope your way.
Answer, then shoot down the alien wave.
Answer, then tap to leap the frozen ridge.
A furniture store pays for a 30-second local TV spot showing its weekend mattress sale. Which promotional mix element is this?
A sales representative visits a hardware store buyer and demonstrates a new cordless drill line. Which promotional mix element is this?
A pizza shop offers a limited-time coupon for $5 off any large pizza. Which promotional mix element is this?
A company sponsors a park cleanup and sends a news release to improve its image in the community. Which promotional mix element is this?
A coffee shop gives loyalty app members double points for purchases made this weekend. Which promotional mix element is this?
A software salesperson meets with a school district team, answers questions and negotiates a subscription. What form of promotion is being used?
A grocery chain buys full-page newspaper space to announce weekly specials. What form of promotion is that?
A local newspaper independently writes a story about a bakery's new apprenticeship program. What is this unpaid media attention called?
A TV station covers a restaurant's charity dinner without being paid. Compared with buying an ad, what does the restaurant give up?
A company needs exact wording, timing and placement for a product message. Which promotion form gives it the most control?
A medical equipment firm sends trained reps to hospitals instead of relying only on ads. What cost issue is most likely?
A store runs a buy-one-get-one-half-off promotion. What is a direct cost of that sales promotion?
A startup wants publicity for its launch but cannot guarantee reporters will cover it. What limitation of publicity is shown?
A national cereal maker buys network TV ads during a championship game. What trade-off is most likely?
A plumber serving one zip code wants to reach nearby households on a small budget. Which advertising medium fits best?
A new soft drink brand wants broad national awareness quickly. Which advertising medium best matches that reach goal?
A skate shop wants low-cost ads that can be shared, commented on and targeted to local teens. Which medium fits best?
A machine-tool maker wants to reach purchasing managers who read an industry publication. Which medium fits best?
A grocery store wants shoppers to see weekly prices and coupons before Saturday. Which medium fits best?
A restaurant beside a busy highway wants commuters to remember its exit and see the message as they pass. Which medium fits best?
Before writing ad copy for a new backpack, what should a promotional campaign decide first?
A company is launching a brand-new kind of product that few consumers have heard of. What is the main objective of its first promotional campaign?
A bicycle helmet ad targets parents of middle school riders. What message best matches that audience?
A campaign aims at college students who listen to music on their phones every day and rarely read print. Where should the firm place the message?
After a promotion ends, a retailer compares store traffic and coupon redemptions with the campaign goal. What campaign step is this?
Crack the passcode before the zombies get in.
Answer, then swat bugs for bonus points.
Race through questions at your own speed.
Same question on every screen. Fastest wins.
Pick a tile, answer, hit bonuses and steals.
Marketing Unit Review
35 questions
