A sneaker ad shows a school hallway where every student is wearing the shoe except one, who is still looking at her old pair. The ad closes on the line "Still the only one deciding?" Which technique is the ad using?

In a watch ad, a retired Olympic swimmer holds up her wrist and says she has worn this watch on every race morning for six years. Which technique is the ad using?

A bank's ad shows a woman in a worn work jacket at a diner counter, coffee in hand, saying the bank "talks the way people around here talk." Which technique is the ad using?

A phone company's ad plays slow orchestral music while a flag rises over a family on a porch at sunrise. The phone itself appears only in the last two seconds. Which technique is the ad using?

A paint ad makes one claim about its new color: that it is "pure, honest, and true to the home you have always wanted." Which technique is the ad using?

A phone-plan ad spends its first fifteen seconds on rival carriers, calling them "the greedy giants who nickel-and-dime you every month." Which technique is the ad using?

A home-alarm ad shows a dark hallway, a back door handle turning, and then the line "How fast could you reach your children's room?" Which technique is the ad using?

A laptop ad's headline reads "The machine on your desk is already last year's. The third generation ships Friday." Which technique is the ad using?

A mailer opposing a town spending plan reads: "The council rammed through this reckless scheme behind closed doors." Which technique does that sentence use?

A soda ad's only text is a counter ticking past four million cans sold today, running over footage of a crowded beach party. Which technique is the ad using?

Which line from a home heating ad is an example of bandwagon?

Which line from a mustard ad is an example of plain folks?

Which line from an ad for a data-protection service is an appeal to fear?

Which line from a banking ad is an example of name calling?

Which line from an airline ad is an example of card stacking?

Which line from a bottled-tea ad is a glittering generality?

A phone-plan ad inside a cartoon game app uses bouncing stickers and slang, but its small print stresses a two-year price lock and no activation fee. Whom is the small print aimed at?

A truck ad runs during a livestock auction broadcast, lists towing capacity and bed length, and shows a hitch pulling a loaded trailer up a muddy slope. Who is the target audience?

A flyer for a weekend coding camp is taped inside school restroom stalls. It promises free pizza, says "no experience needed," and lists the bus that stops outside. Whom is the flyer built for?

A retirement-community ad pictures a couple in their seventies on a walking path, but its copy explains the visiting-hours policy and how close the community sits to the interstate. Whom is that copy aimed at?

A city message about texting while driving airs during a high school basketball broadcast, uses a driver who looks about seventeen, and ends on a cracked phone inside a bag of school books. Who is the target audience?

A toothpaste ad reports that dentists who recommend a whitening paste choose this brand more than any other, and never says how many dentists were asked or which pastes were on the list. Which technique is the ad relying on?

A cereal box states in large type that the cereal has thirty percent less sugar. What would a reader need in order to judge that claim?

A charity's mailer prints that ninety-two cents of every dollar goes to programs. It does not say what counts as a program or who checked the figure. Which technique does the mailer use?

A campaign ad says a candidate "voted eleven times to raise your taxes" and leaves out that ten of those votes were stages of the same bill. What does that omission do to the count?

A hair-dryer ad prints before-and-after photos of the same model. The "before" shot is lit from overhead in a dim room; the "after" shot is lit from the front. What does the change in lighting hide?

A cartoon, described in words, shows a teacher holding a cracked bucket labeled "School Budget" under a faucet labeled "State Funding" that drips once, while a tanker labeled "Testing Contracts" pours into a tank behind her. What claim does it make?

An editorial grants that shop owners have real complaints about broken windows, then cites three years of police data showing vandalism did not fall after the town set a 10 p.m. curfew for anyone under 18. What claim does the editorial make?

A political cartoon, described in words, shows a reader at a laptop waving away a stack of papers labeled "Sourced" and reaching for a glowing phone labeled "Shared 40,000 Times." What claim is the cartoon making?

A student newspaper editorial concedes that phone lockers have cut classroom interruptions, then argues that this gain costs too much because students cannot reach a parent during a lockdown drill. What claim does the editorial make?